smartwool socks

We exist to bring comfort, confidence and community to a life lived outside.

The Smartwool community is a collection of people who believe time outside is valuable, restorative and essential for everyone. When we started making socks in 1994, our founders simply wanted to be able to ski longer without getting cold toes. That’s when they discovered the benefit of Merino wool as a performance fabric. It was soft (softer than any wool they had ever felt), moisture-wicking, thermoregulating (warm when it’s cold, and cool when it’s warm), sustainable, and odor-neutralizing—helping to keep feet dry, comfortable, and warm for longer than the synthetic socks they were wearing at the time. It worked so well, in fact, that we use it in almost every single item we make.

We were the first outdoor company to make performance Merino wool ski socks—revolutionizing the category and forever changing the way outdoor enthusiasts viewed their feet.

Our whole brand was built on the desire to be comfortable on outdoor adventures—we wanted to go farther and experience more. And that drive continues to fuel everything we do. From our Merino wool supply chain to our Smartwool advocacy program to how we design our socks and apparel, we exist to help you play, live, and laugh in the great outdoors as often as you would like.


Order Online

If you need user credentials, or help navigating, please contact or

Insider App

The Insider app is an innovative tool for retailer partners. The Smartwool Insider Program is designed to strengthen the brand’s personal relationships with retail associates via a mobile app that features engaging Insider specific content and program exclusive rewards.

The Smartwool Insider app takes an education-through-entertainment approach. It informs gear-savvy, information-hungry sales associates with regularly refreshed videos, product insights, and news stories. It provides a rewards-based, intimate learning experience and the ability to communicate directly with Smartwool employees, participate in challenges and contests. The more an associate interacts with the app, the more exclusive Smartwool Insider gear he or she will earn. Download the App for free at your favorite App Store. EARN FREE STUFF!