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Move to Natural.

Driven by the belief that nature has the solutions, we provide natural performance alternatives to synthetic based apparel to create a healthier more sustainable future for our species and the planet.

Founded in New Zealand, the heartland of adventure, we’ve harnessed the incredible natural properties of merino wool to craft garments that excel in any environment. Our ethically sourced merino wool is soft, breathable, and naturally odor-resistant, ensuring you stay comfortable and fresh during all your adventures.

What sets us apart is our unwavering commitment to sustainability. We believe in the power of nature, and that’s why we strive to minimize our environmental footprint. From our transparent supply chain to our traceable merino wool, we’re dedicated to creating clothing that not only performs but also supports the planet. Join the Icebreaker community and experience the difference of clothing that’s as kind to the earth as it is to you. Embrace the outdoors with confidence, knowing you have the best in merino wool innovation by your side.